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Our Mission + Her Story

At Bodacious Bijous, our mission is to empower women to express their bold, beautiful selves through jewelry that feels as good as it looks. We create unique, customizable pieces that spark confidence, creativity, and joy—helping every woman find something that speaks to her style. Whether handcrafted or co-designed, our jewelry offers a playful way to stand out, feel seen, and fall in love with accessorizing all over again.

 

At Bodacious Bijous, jewelry isn’t just an accessory — it’s a story. And that story begins with our founder, Diana Negron.

As a little girl, Diana dreamed big. Curious and full of imagination, she loved watching her mom get ready to go out. Even for the simplest errand, her mom always reached for a bold pair of earrings — pieces that spoke volumes without saying a word.

That love of jewelry rubbed off quickly. When no one was looking, young Diana would sneak into her mom’s things, slip on her heels, pile on her jewelry, let down her hair, and belt out songs in front of the mirror, convinced she was Diana Ross. She laughs about it now, but those carefree moments planted the seed for something bigger.

By the time she reached junior high, Diana realized how much those experiences shaped her. Jewelry wasn’t just decoration — it was a way to create her own style, to feel confident, and to express her personality. Matching bold, colorful pieces with her outfits made her feel FAB-U-LOUS and gave her the courage to step into herself.

But that joy came with a challenge. After years of wearing fashion jewelry, Diana began experiencing painful allergic reactions. Doctors confirmed she was allergic to nickel and other metals commonly found in costume jewelry. For someone who lived and breathed bold accessories, it felt like the end of her world.

Instead of giving up, Diana turned that challenge into a mission. She began designing and creating hypoallergenic, customizable jewelry that offered the same bold colors, playful styles, and confidence-boosting energy — without the pain.

For Diana, jewelry has always been more than sparkle. Growing up shy, it was her voice. It was her way of being seen and celebrated without saying a word. And that’s the heart of Bodacious Bijous: helping others reclaim that same joy of expression, no matter their age or sensitivity.

Bodacious Bijous invites you to remember the carefree version of yourself — the one who loved to play dress-up, the one who felt bold and beautiful, the one who wasn’t afraid to shine. Because everyone deserves to express themselves bodaciously.

If you’ve ever said, “I can’t wear costume jewelry, I’m too sensitive,” — challenge accepted. Every piece is crafted with love, so you can enjoy jewelry that’s as fabulous, unique, and unapologetically YOU as you are.

 

Let us be a part of your journey!